It can be confusing to determine what a Mail Shot is as there are quite a few similar terms branded around, Direct mail, E-shot and Mass mailing. However I am here to help you clarify everything!
A form of communication that is sent on mass to current or prospective customers. The purpose of a Mail Shot is to target customers in the most direct and cost effective way.
With online technology evolving, email communication can be included with the term Mail Shot. (Alternatively named eshot).
Benefits
- Highly personalised
- Direct
- Easy to manage
- Solid cost control
- Particularly easy to manage with analysis available
- Quick delivery
- Cost effective
Who can manage Mail Shots for you?
An experienced and evolving mail service like Mail Shot International can help you fulfil you Mailing campaign.
It is important that you use someone you can trust, especially with so much on the line. Potential clientle, GDPR, marketing budget etc.
Mail Shot Examples
- Postcard – Very popular
- Letters
- Newsletter – Monthly
- Targeted automation email – e.g. All customers within a particular funnel/mailing list are targeted directly.
Conclusion
As mailing campaigns develop it is clear you have a lot of Options at your disposal. With this you have a lot to weigh up. If you go digital it is quicker and more targeted yet sending direct mail to an address is more likely to be read than digital.
Who do you want to deliver your campaign?