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Top 5 Direct Mail Questions...
An example of Direct Mail would be when you target your customers with a welcome pack after they sign up to your service/product. Made up of a letter, brochure and an envelope.
What are the advantages of Direct Mail?
Direct Mail has a number of advantages. The unique directness of the material gives you more exposure than an email would. Targeting and personalisation can be adapted to suit individual cases. Your campaign has a better chance of going under the radar of your competitors as the material is going straight to the client.
The beauty of a Direct Mail Campaign is that it can be as intricate or simple as you like. You could be sending out a simple letter mail merge to 1000 clients or you could have a multi layered campaign such as a product launch where you will be looking to branch out into a number of marketing materials.
The components remain the same, no matter the size of the Campaign. A great mail service like Mail Shot International will Design, Print, Pick & Pack, Fulfil and Deliver. With a personal project manager by your side.