Powerhoop is one of the UK’s leading fitness brands, supplying weighted fitness hoops and accessories to customers around the world through its Shopify-powered online store.

With an international customer base and growing order volumes, Powerhoop needed a fulfilment partner capable of integrating directly with its e-commerce platform, maintaining excellent service standards, and navigating the complexities of global shipping.

Mail Shot International has been proud to support Powerhoop’s fulfilment operation, helping ensure customers receive their orders quickly and efficiently, wherever they are in the world.

The Challenge

As Powerhoop’s business continued to expand internationally, managing fulfilment in-house became increasingly demanding.

The business required a partner who could:

• Store and manage inventory securely.
• Integrate directly with Shopify to automate the order process.
• Dispatch orders quickly and accurately.
• Ship reliably to customers across multiple international markets.
• Adapt to changing international shipping regulations and requirements.
• Maintain a high level of customer satisfaction during periods of disruption and change.

In particular, Powerhoop’s growing international presence meant they needed confidence that orders destined for overseas markets would continue to flow smoothly despite increasing barriers to entry and evolving customs requirements.

Our Solution

Mail Shot International implemented a fully integrated fulfilment solution tailored to Powerhoop’s needs.

Shopify Integration

Powerhoop’s Shopify store is integrated directly with our Warehouse Management System (WMS), allowing orders to flow automatically into our fulfilment operation.

This integration removes the need for manual processing, reducing administration time and minimising the risk of human error.

As soon as an order is placed, our team receives the information required to begin processing immediately.

Inventory Management

We securely store Powerhoop’s product range within our Hertfordshire fulfilment facility, maintaining accurate stock control and visibility.

Our team monitors inventory levels and works closely with Powerhoop to ensure products remain available to meet customer demand.

Pick, Pack and Dispatch

Each order is picked, packed and dispatched by our experienced fulfilment team, ensuring consistency and accuracy across every shipment.

Whether fulfilling a single order or managing seasonal spikes in demand, our processes enable us to scale efficiently without compromising service quality.

Delivering Worldwide

Powerhoop’s customers span multiple international markets, with particularly strong demand from:

• The United Kingdom
• Germany
• Austria
• The United States

These territories represent some of the brand’s largest and most important customer bases.

By working with trusted carrier networks and maintaining a proactive approach to international logistics, we have helped Powerhoop continue to serve these customers reliably and efficiently.

Overcoming Challenges in the US Market

One area where our partnership has been particularly valuable has been the United States.

Recent changes to customs procedures, import requirements and international shipping regulations have created additional barriers for businesses selling into the US market. Many companies have experienced delays, increased administration and uncertainty around cross-border fulfilment.

Despite these challenges, Powerhoop has been able to continue shipping successfully to US customers with minimal disruption.

By closely monitoring regulatory changes, adapting processes where necessary and maintaining clear communication, Mail Shot International has helped ensure that orders continue to move through the fulfilment process efficiently.

This has allowed Powerhoop to maintain customer confidence in one of its largest overseas markets.

The Results

Through our ongoing partnership, Powerhoop benefits from:

• Automated Shopify order integration.
• Secure inventory storage and stock management.
• Accurate pick and pack fulfilment.
• Reliable international distribution.
• Continued access to key overseas markets.
• Reduced administration and operational burden.
• A scalable fulfilment solution that supports future growth.

Most importantly, the Powerhoop team can focus on growing their business, developing products and supporting their customers, safe in the knowledge that their fulfilment operation is in experienced hands.

Client Testimonial

“Mail Shot International has become an extension of our team. Their ability to integrate with our Shopify store, manage our stock and continue shipping internationally — particularly to the US despite increasing complexities — has allowed us to focus on growing the Powerhoop brand. Their reliability and proactive approach give us complete confidence in our fulfilment operation.”

Looking Ahead

As Powerhoop continues to expand into international markets, Mail Shot International remains committed to supporting that growth through flexible, dependable fulfilment services designed around the needs of ambitious e-commerce brands.

If you’re looking for a fulfilment partner that can integrate with your online store and help you reach customers around the world, we’d be delighted to discuss how we can help.