Direct marketing is targeting a group of people, in the most direct manner possible. The closer you can appeal to the needs of your audience, the nearer to conversion you will be. There are many different types of direct marketing you can use.
- Business Cards
- Email Newsletters
- Email subscription
- Phone calls
- Pop ups
- Automated messages
How to Target your audience...
The general target for marketeers is to engage and to convert as soon as possible. Reducing the hurdles and gaining the attention of potential sales in whatever way possible.
It is one thing to create the material but the management behind the scenes is the biggest part of direct marketing. For example, there is not much point in sending out random materials to a bunch of random peope, this will yield conversions yes, but it is a shot in the dark.
The key is to be able to target market with data you have gained and acted smartly. An example of this is when someone clicks onto your website and subscribes to the newsletter. Now with certain software it will determine the behaviour of users on the website. If you have been visiting one page in particular it will send out an automated email to your email address, enticing the user in with an offer associated with that product or service. This is just a small example and a rather modern one too.
Not to say the older ways of direct marketing dont work…The closer you can get to pulling the heart strings of the potential customer the closer you will be to gaining a new customer and growing your customer base.
Contact us for more details!
No need to look any further...
Our bulk and loyalty discounts mean we look after our customers and utilize our networks to get the best price for you.
If you would like to enquire about your business needs, simply get in touch with us on 01923 800422 or contact us. Feel free the share our blog posts and explore or social media channels.
Mail Shot Team.