There are many different ways of sending out your message to potential customers using a direct mail campaign, a Maltese Cross mailing is a great innovative format which really stands out.
Tips for your Maltese Cross mailing
Make your Direct Mail piece stand out from the pile of mail you receive by using bright colours and eye-catching images. Using our in house designer we can create something special for you.
After you’ve grabbed the attention of the recipient with your bright colours and images you need to keep them engaged with the content of the postcard mailing. Give them an offer like “20% off” or “Free gift with your first order” everybody likes to get a good deal and our recent studies show that a direct mail piece with an offer on the front page will have a better ROI than one without.
Make sure your Maltese Cross mailer is printed on a good quality stock of paper. We recommend 170gsm as a minimum. You don’t want your mailer to be crumpled and creased en route to your customer and spoil that first impression.
Remember your postcard may go through a long journey, in and out of several mail socks before it hits the doormats.
Benefits of sending a Maltese Cross for your direct mail campaign
Unlike other forms of direct mail, Maltese Cross mailings aren’t hidden within an envelope or packet. This allows the recipient to clearly see your offer while sorting through their day’s mail. Because no additional steps are required, your mailer makes an immediate impression.
No need to look any further...
Our bulk and loyalty discounts mean we look after our customers and utilize our networks to get the best price for you.
If you would like to enquire about your business needs, simply get in touch with us on 01923 800422 or contact us. Feel free the share our blog posts and explore or social media channels.
Mail Shot Team.