Whichever way you look at it, the main aim of direct mail is to make sure that it is read by your potential customers. In order for them to read it, they first have to open it. Which means that from the very first point that they pick it up, it needs to appeal to them enough to make them want to know more.
When designed direct mail for your campaign, you are going to want to have the maximum impact, which means that you need to create direct mail that really appeals. Here are our top tips for making sure that people open your communication.
Make sure you highlight what it is all about
Customers need to see your marketing campaign as a story, one that they want to read, so make sure that right from the first chapter you grab their attention. There is no point sending out a blank envelope and hoping that they open it, instead make sure that they know more about what is inside.
Give them a reason to want it!
Just like any pitch, you need to make sure that your product or service is desirable. People need to want it, in order for you to make a sale. Show just what is amazing about what you can offer, and let them know how they can get it.
There is a good chance that you will hold data about the people who are part of your direct mail campaign, don’t let that valuable data go to waste. Creating a personalised piece of direct mail is much more likely to resonate with your audience, then a bog standard one. Not only can you create mail that appeals to them, but you can also address them personally as this can have a real positive impact on them wanting to read more.
Make it colourful
It is thought that direct mail is much more likely to be opened if it is bright and colourful. Sounds obvious, but it is one approach that really works. You need to choose your colours wisely, and only use red if you are advertising a sale.
Give them something
The thought that an envelope could contain something for free is enough to tempt anyone to open it. This could be something physical such as a pen, magnet or sample. Or you can also include something to redeem such as a time-limited coupon or discount code.
Now you know more about how to create a direct mail campaign that people want to open, do you want to try it for yourself? If you do, then here at Mail Shot International we can help you to create a direct mail campaign that is really going to work for you and your business.
We are experts in direct mail campaigns, and we can make sure that you have the most effective marketing attempts for your business, attracting customers and generating more and more leads.
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Mail Shot Team.