Christmas posting dates

By |October 24th, 2017|

Royal Mail announces recommended latest Christmas posting dates for economy surface mail to Eastern and Western Europe.

Royal Mail announces latest Christmas posting dates for International Economy surface mail for Europe to ensure cards, letters and parcels arrive in time for Christmas Day
Latest recommended posting date for surface mail to Eastern Europe, Greece, Cyprus, […]

How to write the most amazing direct mail shot

By |September 21st, 2017|

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How to write the most amazing direct mail shot

If you are investing the time, effort and money into creating a mail shot campaign in your business. Then chances are that you will want to make sure that it is effective in what you want it to do. […]

Direct mail; the past, the present and the future

By |September 7th, 2017|

Direct mail; the past, the present and the future

No matter the industry that you work in, chances are that you will see growth and change over time. This could be slow, over decades, moderate, over months or in the blink of an eye.

Here at Mailshot International, we have seen the world of direct mail change […]

How to make sure your direct mail campaign is cost effective

By |August 21st, 2017|

How to make sure your direct mail campaign is cost effective

Every business realises at some point that marketing can take up a large chunk of your budget. Unfortunately, if you don’t market your business properly, then chances are that it will never grow and expand.

When it comes to direct mail, those companies who may have […]

The checklist for your direct mail campaign

By |July 21st, 2017|

The checklist for your direct mail campaign

Direct mail is relatively easy, especially when compared to other forms of marketing for your business. However, this doesn’t mean that you can become complacent about your direct mail efforts.

There are still some things that you can forget or do wrong, which could have an impact on how successful […]

How highlighted text can be a powerful part of your direct mail marketing campaign

By |July 12th, 2017|

How highlighted text can be a powerful part of your direct mail marketing campaign

When it comes to direct mail campaigns, the main aim is always going to be that yours stands out against the rest. This means that you need to look at ways to ensure that you really get your message across.

You should never […]

What is direct mail marketing?

By |June 29th, 2017|

What is direct mail marketing?

Some people think that direct mail marketing is an old school approach to marketing. However whilst this may be true, it doesn’t mean that it is outdated. In fact, it is still an incredibly useful and effective way to promote your business.

It takes your marketing efforts and sends it directly into […]

Why is high quality copywriting so vital in direct mail marketing?

By |June 15th, 2017|

Why is high quality copywriting so vital in direct mail marketing?

It is true that anyone can grab a pen and start writing, but if you really want to utilise words, then you need to have a bit of knowledge in copywriting.

Many people think that copywriting is easy, however, it is a skill that not everyone […]

How charities can benefit from direct mail

By |May 18th, 2017|

Direct mail is often thought of as an advertising tool for businesses, promoting their brand and getting their service or product out there. Whilst it is incredibly effective in this particular area, there is so much more to direct mail then just that.

In fact, it seems that more and more industries and sectors are realising […]

What makes people open direct mail?

By |May 11th, 2017|

Whichever way you look at it, the main aim of direct mail is to make sure that it is read by your potential customers. In order for them to read it, they first have to open it. Which means that from the very first point that they pick it up, it needs to appeal to […]