How to write the most amazing direct mail shot

If you are investing the time, effort and money into creating a mail shot campaign in your business, then chances are that you will want to make sure that it is effective in what you want it to do. This means that you may need to pay attention to what you are creating.

To help you along the way, we have put together our top tips for making sure that you create the most amazing direct mailshot possible, and see the best return for your efforts.

Start with the headline

Human nature means that we lose interest in things quickly, so when you are creating a mailshot you will need to make sure that your capture attention with a punchy and eye catching headline. It needs to get straight the point, and make sure that the reader wants to carry on reading, before providing all the follow up information afterwards.

Check the spelling

Sending out a direct mail that is packed full of spelling and grammar errors is never going to make you seem professional. Check your work over yourself, and then make sure that you get someone else to read through too. That way you can be sure that you have done exactly what you need to.

Personalise it

The last thing that you will want is for your direct mail to be confused with junk mail and simply discarded. This means that you need to get effective with the personalisation of whatever you send out. You can personalise your direct mail in a variety of ways. The easiest is by using the recipient’s name and address, and make sure that what you have sent out is tailored to the specific needs of your customer.

Include a call to action

An important part of any marketing campaign is the call to action. A call to action tells the customers what they need to do next, either check out a website, email through a contact form or perhaps give you a call. Whatever it is that you need them to do, make sure that it is clear on the direct mail.

Have an expiration date

If you want to create a sense of urgency in what you have to offer, a simple way to do this is to add an expiration date. This means that your customer knows that this is a time limited offer and that if they want to make the most of it, they need to act fast!

Direct mail can be an incredibly effective method of marketing your business, however, it is important that it is done properly, otherwise you won’t find the return in your investment, and that is the last thing you will want.