Direct Mail – Maltese Cross mailing

There are many different ways of sending out your message to potential customers using a direct mail campaign, a Maltese Cross mailing is a great innovative format which really stands out.

Over the next few weeks we will be taking a look into each type and give you the benefits to help you choose which suits your direct mail campaign the best. This week we will be looking at sending a Maltese Cross mail shot.

Tips for your Maltese Cross mailing

Make your Direct Mail piece stand out from the pile of mail you receive by using bright colours and eye-catching images. Using our in house designer we can create something special for you.

After you’ve grabbed the attention of the recipient with your bright colours and images you need to keep them engaged with the content of the postcard mailing. Give them an offer like “20% off” or “Free gift with your fist order” everybody likes to get a good deal and our recent studies show that a direct mail piece with an offer on the front page will have a better ROI than one without.

Make sure your Maltese Cross mailer is printed on a good quality stock of paper. We recommend 170gsm as a minimum. You don’t want your mailer to be crumpled and creased en route to your customer and spoil that first impression.

Remember your postcard may go through a long journey, in and out of several mail socks before it hits the doormats. For more information on our printing services.

Benefits of sending a Maltese Cross for your direct mail campaign

Unlike other forms of direct mail, Maltese Cross mailings aren’t hidden within an envelope or packet. This allows the recipient to clearly see your offer while sorting through their day’s mail. Because no additional steps are required, your mailer makes an immediate impression.

Enquire about our direct mail services from Mail Shot International

Mail Shot International has been in business for over 30 years and we have the expertise and experience to run your direct mail campaign successfully and efficiently.

To find out more simply fill in the form on our contact page, call us on 01923 800 422 or email

How To Write A Mail Shot