WHAT MAKES A PIECE OF DIRECT MAIL VALUED?

To help your business make the most of, and really value direct mail, Royal Mail Market Reach carried out in-depth qualitative and quantitative research. We looked at what makes a piece of mail valued and found four key characteristics:

1. IT CONTAINS USEFUL INFORMATION

Valued mail contains information that keeps customers up to date, it tells them something new and explains what, if anything, they need to do. 44% of people feel better informed by mail they value.

2. IT MAKES YOU THINK

Valued mail makes people consider – or reconsider – their perceptions about the brand or product and its relevance to them. 57% of people who received mail they valued felt more positively about the brand that sent it.

3. IT CREATES FEELINGS

Valued mail creates real feelings. Some of these feelings are personal, some are purely transactional and some arise due to the relationship between the recipient and the sender. 45% of people feel happy when they receive mail through the door that they value.

4. IT LEADS TO ACTION

Perhaps most importantly of all, valued mail drives actions that create commercial value for the advertiser. Valued mail engages customers on a personal level because they either already had a relationship with the brand or because they received mail that was timely or relevant.
92% of consumers who reported feeling something in response to valued mail also said they acted on that feeling.

Enquire about our direct mail services from Mail Shot International

Mail Shot International has been in business for over 30 years and we have the expertise and experience to run your direct mail campaign successfully and efficiently.

To find out more simply fill in the form on our contact page, call us on 01923 800 422 or email info@mailshotinternational.co.uk