Why people value Direct Mail

By |September 10th, 2018|

WHAT MAKES A PIECE OF DIRECT MAIL VALUED?

To help your business make the most of, and really value direct mail, Royal Mail Market Reach carried out in-depth qualitative and quantitative research. We looked at what makes a piece of mail valued and found four key characteristics:

1. IT CONTAINS USEFUL INFORMATION

Valued mail contains information that keeps customers […]