How charities can benefit from direct mail

By |May 18th, 2017|

Direct mail is often thought of as an advertising tool for businesses, promoting their brand and getting their service or product out there. Whilst it is incredibly effective in this particular area, there is so much more to direct mail then just that.

In fact, it seems that more and more industries and sectors are realising […]

What makes people open direct mail?

By |May 11th, 2017|

Whichever way you look at it, the main aim of direct mail is to make sure that it is read by your potential customers. In order for them to read it, they first have to open it. Which means that from the very first point that they pick it up, it needs to appeal to […]